Buying a Sim Card in Italy – 2025 Travellers Guide

Before embarking on a trip to Italy from a country outside the European Union, it’s vital to plan ahead for mobile Internet roaming.

You have three options to ensure internet access during your Italian adventure:

1. You could activate international roaming through your current mobile operator, although this might not always be cost-effective.
2. Purchasing a local SIM card upon arrival is another option, but it’s important to note that activation could take up to 24 hours.
3. To hit the ground running, consider buying an e-SIM online before you travel. This enables you to start using the Internet immediately after landing in Italy.

Let’s delve into each option, aiming to identify the most beneficial one for your circumstances.

Indeed, if you’re seeking a cost-effective and hassle-free solution for mobile connectivity in Italy, purchasing an electronic SIM card online could be your best bet. This approach is compatible with virtually all modern phones released in the last five years.

However, if you’re toting an older device and a budget of $150 for two weeks of Italian travel doesn’t raise your eyebrows, you might find the initial part of this article sufficient.

Regardless of your specific plans, having internet access in Italy is essential for the following:

1. Sharing your experiences with loved ones. From captivating sights to delightful culinary adventures, Italy offers a treasure trove of photo-worthy moments.
2. Utilizing travel apps to enhance your journey. Check out our recommendations for must-have apps before setting off for Italy.
3. Keeping tabs on the weather forecast. Not sure what to pack? Take a peek at our dressing guide for various months in Rome.

Comparison of Roaming Prices for US Mobile Operators

Let’s take a closer look at roaming costs for US mobile operators. The table below reveals the varying costs of mobile Internet, depending on the length of your stay in Italy. For reference, I immediately cited the cost of eSim from the Holafly operator in the rightmost column.

It’s crucial to consider the volume of mobile data your operator provides in roaming. For instance, T-Mobile only offers a 15GB limit in their $50 plan, which translates to a mere 1GB per day. On the other hand, Verizon sneakily informs customers in the fine print that “After the first 2GB of daily session, enjoy unlimited 3G data. After that, you can purchase additional high-speed data for the remainder of your session.”

In other words, you’ll have access to slower Internet that’s sufficient for text messaging but might fall short when it comes to using data-intensive applications like Instagram, Facebook, or any platform requiring the upload or download of photos and videos.

Obviously, mobile roaming for all American operators is much more expensive than an electronic SIM card.

For those who want to approach spending on mobile communications in Italy reasonably, all options remain:

1. Buy an electronic SIM card in advance.
2. Buy a local SIM card in Italy upon arrival.

Let’s take a closer look at the nuances and prices.

Buying the Best eSim for Italy

In my experience, the most convenient eSIM card for traveling in Italy and throughout Europe is Holafly.com. This option typically undercuts other companies whose rates can be 20-50% higher. I encourage you to consider my recommendation or, if you prefer, conduct your own research by checking out competitor websites such as www.simoptions.com or www.getnomad.app.

Acquiring and activating a HolaFly eSIM card is a straightforward and intuitive process, free of hidden fees and complexities. The pricing structure is customer-centric, catering to trips spanning from 5 to 90 days.

Buying the Best SIM card in Italy

Purchasing a SIM card in Italy, although potentially challenging, can certainly offer you an abundance of affordable internet access.

What is the best SIM card in Italy? Briefly, the Iliad.

But let’s figure it out.

There are key points to be aware of:

1. Locating a working office of the mobile company could be time-consuming, and the SIM card activation process might take up to 24 hours. During this time, you’ll be without internet access.
2. The cost of an Italian SIM card starts from approximately 18 euros ($20).

Consequently, this option may require some patience and planning but could potentially be a budget-friendly choice for internet access.

The Major Mobile Operators in Italy

Italy is home to four major mobile operators: Vodafone, Windtre, TIM, and Iliad. Based on my experience, Iliad stands out for its simplicity in terms of purchasing, pausing, or canceling a contract – an aspect not to be overlooked. Moreover, Iliad’s favorable rates, extensive network of sales outlets, and wide coverage make it a particularly attractive option for travelers.

Iliad offers three tariff plans that include mobile Internet. However, I believe the simplest plan, priced at 7.99 euros, should suffice for travelers. It’s an affordable option that should meet most of your mobile data needs while on the move.

Certainly, a thorough understanding of the contract terms is essential. A key point to consider, often mentioned in the fine print, is the procedure to pause a tariff or cancel a contract. While the monthly prices might seem attractive, they can come with a catch – a minimum commitment period of 2 years for using the SIM card! Therefore, it’s crucial to be fully aware of these terms before committing.

Indeed, a noteworthy point when purchasing a local SIM in Italy is the identification requirement. Therefore, always carry a valid form of identification with you, preferably your passport. This ensures a smooth buying process.
And to assist you further, here’s a map showcasing the locations of Iliad offices across Italy.

Comparison of Tariffs of Italian Mobile Operators

Below, I’ve compiled a comparison of the most beneficial offers from mobile operators in Italy in July 2025. This table should provide a clear view of the best available options, facilitating your decision-making process.

In conclusion, it’s worth mentioning that both Tim and Vodafone offer fairly flexible tariffs. These could be viable options when considering a SIM card in Italy. However, Wind Tre, unfortunately, stands out as the most expensive and least convenient mobile operator for travelers. Be sure to weigh your options carefully before making a decision.

Local SIM vs. eSIM: What’s Best for Italy Travel?

Assessing your options for mobile Internet in Italy, we find ourselves at a crossroads. On the one hand, a traditional SIM card, while costing at least 18 euros ($20), requires an extra chunk of your time for a trip to the sales office and the ensuing activation process.

On the flip side, an eSIM offers immediate, unlimited internet access upon your Italian landing. Not only that, but the purchasing and activation steps are significantly more streamlined and quick. Therefore, the eSIM emerges as an appealing choice for its convenience and efficiency.

FAQ about Buying a Sim Card in Italy

Author: Artur Jakucewicz

I have lived in Rome for over 10 years and am glad to share my experience and knowledge. I love ancient history and architecture — author of travel guides in Italy for independent travelers.