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Via del Corso is one of Rome’s most famous and bustling shopping streets in the city’s heart. Stretching from Piazza del Popolo to Piazza Venezia this historic thoroughfare offers a delightful shopping experience with a mix of international brands, upscale boutiques, trendy fashion stores, and traditional Italian shops. Via del Corso is the longest (1.8 km or 1.1 miles) shopping street in the historic center of Rome.
As you stroll along the wide pedestrian-friendly street, you’ll be enchanted by the elegant architecture, charming cafes, and lively atmosphere. Whether you’re searching for high-end fashion, souvenirs, or artisanal goods or want to soak in the vibrant ambiance of Rome’s shopping scene, Via del Corso is a must-visit destination for locals and tourists alike.
History of Via del Corso in Rome
Via del Corso has a long and fascinating history that dates back to ancient Rome. Its origins can be traced back to the ancient Roman Empire when it was known as the Via Lata, meaning “Broad Street” due to its impressive width. It served as a vital artery, connecting the northern gate of the city, Porta Flaminia (now known as Porta del Popolo), to the southern gate, Porta Capena. The Via Lata played a crucial role in facilitating trade, military movements, and the flow of people in and out of the city.
During the Renaissance and early modern era, the street underwent significant changes and became known as Via del Corso, which translates to “Course Street” or “Racecourse Street.” The name is believed to have originated from the tradition of horse and chariot races that were held along the street during various celebrations and festivals. Horse races were prevalent during the Carnival season, and the street would transform into a lively and spirited venue for these spectacles.
Via del Corso further evolved in the 17th and 18th centuries, becoming a hub for commerce, culture, and social activities. Palaces, elegant buildings, and noble residences were constructed along the street, showcasing the architectural splendor of the time. The street’s popularity as a shopping destination grew, attracting merchants, artisans, and traders who set up shops and boutiques to cater to the demands of the city’s aristocracy and affluent visitors.
During the 19th and 20th centuries, Via del Corso was a central thoroughfare and a focal point for Roman life. It witnessed various historical events, including public gatherings, political demonstrations, and processions. The street’s historical significance was reaffirmed during Italy’s unification in the 19th century, as it symbolized national unity and progress.
Via del Corso Today
Today, Via del Corso remains a bustling and vibrant shopping street, cherished for its unique blend of history, commerce, and urban life. It continues to attract locals and tourists, offering diverse shops, cafes, and restaurants while providing glimpses of Rome’s rich architectural heritage. As one of Rome’s most iconic streets, Via del Corso is a testament to the city’s enduring past and dynamic present.
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Shopping on Via del Corso and Types of Brands
Via del Corso is a renowned shopping street offering a diverse shopping experience with a mix of international brands, local boutiques, and various retail establishments. Here’s a glimpse of what you can find while shopping on Via del Corso, along with some notable brand names (below all brand links lead to google maps):
- Fashion Boutiques: Via del Corso has numerous fashion boutiques showcasing the latest trends and styles. Popular Italian brands like United Colors of Benetton, Calzedonia, and Intimissimi offer a wide range of clothing, lingerie, and accessories.
- High-Street Fashion: For those seeking more affordable yet trendy options, you’ll find well-known high-street fashion brands such as H&M and Zara along the street. These stores cater to fashion-conscious shoppers with their ever-changing clothing and accessories collections.
- Luxury Brands: Via del Corso also hosts some luxury brands and designer boutiques for those looking to indulge in high-end fashion. Stores like Liu Jo offer elegant, sophisticated pieces catering to discerning tastes.
- Shoe Stores: Shoe lovers will be satisfied with the various shoe stores along Via del Corso. You can find stores like Aldo, Geox, Foot Locker, and Adidas offering stylish footwear for both men and women.
- Cosmetics and Beauty: If you want to pamper yourself with cosmetics and beauty products, Via del Corso has you covered. Sephora and KIKO Milano are famous for makeup enthusiasts, while L’Occitane offers skincare and body care products.
- Jewelry and Accessories: For accessories to complement your outfits, you’ll find stores like Accessorize, Swarovski, and Morellato, offering a wide selection of jewelry, watches, and other stylish accessories.
- Electronics and Gadgets: Tech-savvy shoppers can explore stores like TIM, which offer a variety of electronics, smartphones, and gadgets.
Apart from these brand names, Via del Corso also boasts a variety of souvenir shops, bookstores, and gift shops where you can find unique souvenirs to remember your visit to Rome. The vibrant atmosphere, the mix of international and local brands, and the historical charm of the street make shopping on Via del Corso a delightful and memorable experience for visitors and locals alike.
Read also about Castel Romano Designer Outlet in Rome.
Interesting Facts about Via del Corso
Via del Corso in Rome is a street filled with history and interesting facts:
- Via del Corso’s roots trace back to ancient Roman times when it was known as the Via Lata, a major thoroughfare that connected the northern gate, Porta Flaminia (now known as Porta del Popolo), to the southern gate, Porta Capena. The street’s impressive width is a remnant of its ancient origins.
- The name “Via del Corso” translates to “Course Street” or “Racecourse Street.” It is believed that during Roman times, chariot races and horse races were held along the street during various festivities and celebrations, which gave rise to its name.
- It has been a significant location for political gatherings and demonstrations throughout history. It witnessed public demonstrations during Italy’s unification in the 19th century and various other historical events.
- Via del Corso became prestigious during the Renaissance and Baroque eras, attracting Rome’s nobility and affluent families. Palaces, elegant buildings, and noble residences were constructed along the street, adding to its grandeur.
- Along Via del Corso, you can find a statue of the Roman Emperor Marcus Aurelius on horseback. The statue is a copy of the original, now preserved in the Capitoline Museums.
- Today, it is a bustling shopping street offering diverse retail establishments, ranging from high-end fashion boutiques to well-known international brands and local shops.
- The street’s tradition of hosting lively Carnival celebrations and horse races during the Carnival season has a long history, dating back to ancient times.
- Via del Corso is often called Rome’s “High Street” due to its central location and status as a major shopping destination.
- While strolling along Via del Corso, visitors can admire the architectural charm of the buildings, which reflects various historical periods, including Baroque, Renaissance, and Neoclassical styles.
- It remains a popular gathering place for locals and tourists. Its wide pedestrian-friendly sidewalks, bustling atmosphere, and numerous cafes and restaurants make it an ideal spot for people-watching and socializing.
How to Get to Via del Corso
Getting to Via del Corso in Rome is relatively easy, as it is located in the heart of the city and well-connected by various modes of transportation. Here are the common ways to reach Via del Corso:
Public Transportation
- Metro: Take Line A (red line) and get off at the “Spagna” station, which is located near the southern end of Via del Corso. From there, it’s just a short walk to reach the street.
- Bus: Several bus lines pass through or near Via del Corso, depending on your starting point in Rome. Look for buses that stop at Piazza di Spagna, Piazza Venezia, or other nearby locations.
Tram: Tram Line 8 stops at Piazza di Spagna, close to Via del Corso’s southern end.
Walking
- If you are already in central Rome, especially around Piazza Venezia or Piazza di Spagna, you can easily walk to Via del Corso. The street is a prominent and easily recognizable thoroughfare.
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