Where to Shop in Rome: Guide to the Best Shopping Streets

Discover an insider guide to the best shopping streets in Rome. You can choose among shopping areas with famous local and international brands, luxury fashion houses, flea markets, or vintage shops with unique souvenirs and accessories.

Here’s the list of the best shopping streets in Rome:

Via del Corso – Most Famous Shopping Street

Via del Corso is Rome’s most famous shopping street, located right near the Piazza Venezia. Every day, thousands of tourists explore a wide variety of boutiques with local and international brands. The street is long, and at its end is ancient Piazza del Popolo with Villa Borghese behind the square. Undoubtedly, spending the whole day on Via del Corso is easy, especially during sales seasons. Popular brands such as Zara, H&M, and Bershka are located there. Moreover, bars, restaurants, and gelaterias are situated on the street.

See a list of the best hotels near Piazza del Popolo.

Via dei Condotti – Luxury Fashion Brands

Via dei Condotti is famous for its luxury fashion brands. The most prestigious international and Italian fashion houses are Prada, Dior, Dolce & Gabbana, Gucci, and others. The street is located near the Spanish Steps and is a perfect choice if you are interested in new season collections of the most popular brands or luxury gifts.

Personalized Shopping Experience

I recommend to book a personalized shopping Experience with an Image Consultant Victoria Gomez

Via Vittorio Veneto – Authentic Italian Boutiques

Via Vittorio Veneto is famous for bars, hotels, and shops. Many fashions and authentic Italian boutiques offer a wide selection of stylish clothes, souvenirs, and accessories. Moreover, it is a great spot where to buy handmade clothing.

Read also about the Top 25 Souvenirs to Bring Home from Rome.

Via del Boschetto – Local Boutiques with Handmade Items

Via del Boschetto in the Monti area offers many local boutiques with handmade items. The Rione Monti is known for its artisan and ateliers where you can buy handcrafted accessories, jewelry, and vintage clothing.

Eliodoro store has an excellent choice of handcrafted jewelries

Via Borgognona – Famous Italian Brands

Via Borgognona is located parallel to the famous Via dei Condotti. It makes sense to visit this street if you are looking for famous Italian brands like Emilio Pucci or Moschino. The area is popular among tourists, and boutiques provide a wide selection of clothes according to the latest fashion trends.

Via del Governo Vecchio – Shops with Vintage Items

Via del Governo is famous for its shops with vintage items. There are bookshops, accessories, and leather clothing boutiques. It is an unforgettable experience, and you will have a chance to buy unique souvenirs of handmade items for great prices.

Via Cola di Rienzo – shopping near the Vatican City

Via Cola di Rienzo in the Prati neighborhood near the Vatican City has a similar assortment of boutiques as on Via del Corso. The street is beautiful and spacious. Its feature is that there are several times fewer tourists than on shopping streets near the Spanish Steps and Piazza Venezia. You will find boutiques as MaxMara, LiuJo, Tezenis, Stefanel, and many others on Via Cola di Rienzo.

Famous Coin Excelsior shopping center with the best fashion, beauty, and homeware brands located on Via Cola di Rienzo

Flea Markets

There are several outdoor markets, flea markets, and spots to buy antiques in the Eternal City.

Porta Portese – Rome’s Biggest Flea Market

Porta Portese works every Sunday from 7 am until 1 pm and is Rome’s biggest flea market. You can find everything there: antique housewares, jewelry, posters, furniture, secondhand clothing, stickers, and many other things. The flea market is located at the south end of the Trastevere district.

Flea Market on Via Sannio

The flea market is right near the Basilica of San Giovanni in Laterano. There are clothing, accessories, and vintage items. It works in the mornings from Monday to Saturday.

Antique Sellers

There are several streets in Rome where you can find antique items.

Via del Babuino

Via del Babuino is located near the Spanish Steps and offers stores with antique furniture, accessories, and paintings.

If you love shopping and fashion, be sure to check out the Castel Romano Outlet.

Useful Questions/Answers About Shopping in Rome

Rome Luxury Shopping Guide

Here is a list of the top 10 most popular luxury brands worldwide and their respective store addresses in Rome, Italy:

Sales Seasons

Sales (Italian: saldi) are held twice a year: in winter and summer. The exact date of sales always depends on the region. All the shops begin sales on the same day.

• Summer sales in Rome: from the first Saturday of July until the end of August
• Winter sales in Rome: from the first Saturday in January until almost the end of February

The capital of the most fashionable country in the world offers many shopping streets with a great variety of stores. The choice of the area depends on your preferences. Undoubtedly, you will stay satisfied with the shopping in Rome.

Author: Kate Zusmann

I have lived in the Eternal City for the past 12 years. They say every angle of Rome has its history, and I'm here to tell you about the most intriguing historical facts and city legends. :)